Over the last year, CGI marketing has taken the online world by storm, but what is it? In today’s article, the team here at Defiant SEO are going to discuss what CGI marketing is and also recommend some of our favourite adverts for you to go and watch. So, without further ado, let’s begin.
What is CGI Marketing?
CGI stands for computer generated imagery, and it is a type of visual effect used via computer software or apps. CGI marketing is a revolutionary example of promoting your products or services in a creative way.
Most of the time, CGI marketing videos are advertised online to unveil a brand-new addition to the business, for example, Herbal Essences promoted one of their brand-new haircare lines. It is a great tool to build hype and spread the word about your business.
Two of our favourite adverts so far have been:
Filter by Molly Mae
One of the most recent videos out of the two is, of course, by none other than Filter by Molly Mae. This unique video included a giant suitcase with its branding across the front with an aero plane going by, again in the Filter branding. As the suitcase moves, it crashes into the wall, revealing a mountain of products falling across the floor to announce the restock of their best-selling Tan Tonic Express.
Maybelline Sky High Mascara
Now, Maybelline is known for its wacky takes on the CGI marketing trend. One that sticks out to us the most is the promotion of their Sky High Mascara. Picture this: the London Underground Tube is pulling in, and there is a set of lashes along the top of the train; as it gets closer to the stopping point, it travels through a mascara wand imitating brushing mascara through lashes. It is simply genius and has got to be one of the blueprints for this trend. Generating millions upon millions of views worldwide, this has paved the way for CGI marketing for brands around the world.
For more information about the latest marketing news or if you are looking for ways to improve your online branding, please contact our team here at Defiant SEO. We are always more than happy to help!