Happy Spooky Season! Now October is here, it’s time to reflect on what marketing campaigns were brought to us throughout September. From popstars to influencers, there were so many eye-catching social media moments to choose from. So, without wasting anymore time, let’s get right to it!
Redken x Sabrina Carpenter
Known for her luscious blonde locks, Sabrina Carpenter has been announced as Redken’s very first global ambassador! Her catchy lyrics and iconic wardrobe have taken the world by storm. This collaboration was written in the stars, it’s just perfect!
Specsavers in Australia
Now, in case you have been living under a rock this last month, let us catch you up to speed about how Specsavers went viral after a genius marketing campaign. Across the airports in Australia, we noticed billboards with the greeting “Welcome to Sydney” and in smaller text, “Should’ve gone to Specsavers”. This is such a comical advertisement with a clever message to get your eyes tested!
Peachy Den x Olivia Neill
Peachy Den recently took to socials to create a social media campaign inspired by the iconic film, The Devil Wears Prada, starring internet starlet, Olivia Neill. This stunning series of advertisements showcased their autumn 2024 collection. The finished campaign had fans buzzing across the world due to Olivia’s feature and also the autumn in New York City aesthetic.
REM Beauty x Wicked
It’s almost time to defy gravity as Wicked hits the big screen in one month! To celebrate this hugely anticipated movie, REM Beauty and Wicked have collaborated to create a collection of whimsical makeup products. Founder of REM Beauty and Galinda in the Wicked Movies, Ariana Grande took to socials earlier this month to announce this campaign.
Crocs x Mcdonalds
Finally, we couldn’t do our September favourites without mentioning the Crocs x Mcdonald’s Happy Meal campaign. Starting September 17th, the fast-food chain will be releasing a series of Crocs toys to collect across their US restaurants. This viral campaign has had people around the world requesting this collaboration to reach their countries. From the UK to Australia, could we see Crocs coming to our Happy Meals soon?
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