P.Louise, a Manchester-based cosmetics company founded by Paige Louise Williams. A small-town girl with huge aspirations, P.Louise Makeup Academy was founded in 2014 by Paige, beginning as a makeup artist in her very own makeup studio.
As a makeup artist, Paige felt like there was a huge gap in the market for makeup designed for bolder and heavier looks. This is where P.Louise was born…
Since launching in 2019, P.Louise has gone onto some astonishing achievements. In the first two years of launching her “World’s Best” eyeshadow primer, the brand managed to turn over an eye-watering £6million! But let’s see where Williams is now with her cosmetic wonderland.
As part of their 2024 Summer marketing campaign, the P.Louise team decided to host a TikTok Live Festival, this was hugely advertised from the day of announcement, during, and even after! Although their P.Louise Empire in Stockport has already exceeded expectations, their summer TikTok Live Festival has got to be their most notable project to date.
This 12-hour livestream entailed huge discounts, prizes such as Louis Vuitton bags, Apple product bundles, shoutouts, and much more. Their top sellers from this live were mystery boxes, product bundles, and even a novelty oven that is full of cream bronzers. Paige is known for her unique packaging, hence being one of the customer’s leading reasons for purchasing.
Wednesday 31st July will go down in TikTok history, this is because the P.Louise brand set the UK record for the most revenue generated on TikTok Shop, earning £2million in 12 hours. It’s absolutely incredible and such a milestone for everyone involved. But what could’ve been improved? Let’s take a look.
Now, although we are over the moon for the team, viewers had some points to flag either while watching or debriefing once the festival had ended. Here are some points that we discovered:
- Viewers Were Left Feeling Overstimulated as a Result of the P.Louise Team Constantly Shouting and Making Unnecessary Noise
- People Felt Pressured into Spending Money They Don’t Have to Spare in Order to Win Prizes
- It Was Too Heavily Advertised That It Became Annoying
- Customer Service Was Poor When Enquiring About Purchases
- Issues With Shipping on TikTok’s Behalf
For more information about how you can successfully execute your online SEO marketing with revolutionary strategies, please contact the team here at Defiant SEO.