Now, while the Paris 2024 Olympic Games have now come to a close, we thought now would be the perfect time to recap what marketing was used during this time. So, let’s not waste any time and get looking into what made this year’s Olympic Games stand out.
The Opening Ceremony
Now, this was definitely a memorable opening ceremony. From Snoop Dogg carrying the Olympic torch to a very controversial reenactment of “The Last Supper” by Leonardo da Vinci. Most marketing during the Olympics season goes unnoticed but this ceremony was certainly highlighted by the press. From start to finish, it was jam-packed with artists such as Lady Gaga opening the show and Celine Dion making an iconic comeback to the stage to close. Gojira, a heavy metal band, were also mentioned in feedback videos online. From viewers saying it almost scared younger audiences to leaving viewers generally confused at the whole idea behind the performance.
Ilona Maher’s Genius Online Strategy
Now, a lot of people are unaware of the female rugby team, but after this year’s Olympics, there is one player that we all know and love and that is Ilona Maher. Ilona is a bronze medal winner that plays for the American Rugby Union team. She made her debut back at the Japanese Summer Olympic Games in 2020.
Since the build-up of the 2024 Olympic Games, Ilona has been a social media star. Gaining over 2.3million followers on TikTok alone, this rising athlete-influencer has changed the way that female rugby players are viewed for the better. Here are some of the amazing content ideas that she came up with during the Summer Olympic Games period:
- Body Positivity.
- Female Empowerment.
- Behind the Scenes as an Athlete / Day in the Life in the Olympic Village.
- Humourous Content Which Gives Us a Glimpse into Who Ilona Is on a Deeper Level.
It was a genius idea and a brilliant way to get her name on the map.
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