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The future of online engagement is here. As technology continues to advance at a rapid pace, the world of digital marketing is constantly evolving. In this blog, we will explore the top digital marketing trends that are expected to shape the industry throughout 2024. From emerging technology to shifting consumer behaviour, these trends offer valuable insights into how businesses can stay ahead of the game and effectively engage with their target audience. Let’s dive into the world of digital marketing trends. 

The Rise of Socials (In Particular TikTok): 

Social media platforms have revolutionised the way businesses reach their audiences. TikTok is among one of the most used social media platforms as it allows businesses to succeed to new heights of success. The social media platform has opened up new opportunities for businesses to connect with their target audience in unique ways. If you are not utilising TikTok, you are missing out on an abundance of benefits for your business. We predict that TikTok will continue to grow and grow in 2024. Also, don’t forget to drop us a follow on there, we are @defiantseo! 

Video Marketing Dominance: 

Video marketing has been on the rise for years, and it is not slowing down. In 2024, video content is expected to dominate the digital marketing landscape. From engaging social media content to even live streaming, video production, and creative storytelling will capture and retain the attention of an audience. 

Voice Search Tactics for SEO: 

With the rise of voice assistants like Siri, Alexa, and Google Assistant, voice search is becoming increasingly popular. Throughout 2024, optimising your digital content for voice search will be essential. Businesses will need to focus on long-tail keywords, natural language processing, and conversational content to ensure their website and online platforms are voice search-friendly. 

As the digital marketing space is constantly evolving, it can be hard to keep up with the latest trends. That is why, here at Defiant SEO, we offer marketing as well as SEO services to help your business stay ahead of the ever-evolving game. For more information about our SEO or marketing services, please do not hesitate to get in touch with us today. 


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