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If there is anything that you should take away from this blog, it would be to learn from these brands mistakes. Today, we are going to uncover some of the biggest marketing campaign flops of all time. Marketing campaigns can either make or break a brand’s reputation, so it is important to get it right to avoid becoming a tragic flop. Let’s jump right into exploring some of the most memorable marketing campaign flops that left us all scratching our head and wondering, “What were they thinking?”

New Coke: The Reformulated Disaster-

Remember when Coca-Cola decided to reformulate their iconic beverage recipe? This did not go down well at all. Coke thought it would be an amazing idea to reformulate Coke for its 100-year anniversary. So essentially, they threw out a formula that people had grown to love and replaced it with something that was unproven. The moral of the story is: stick to what you know.

Kendall Jenner Pepsi Ad-

On the topic of soft drinks, Pepsi also had one of the biggest marketing fails of all time, and it left us all with a bad taste in our mouths. To put it simply, Kendall Jenner was able to stop world violence with a single can of Pepsi. Many labelled this campaign tone-deaf and completely insensitive to a serious subject. This blunder taught us all the importance of cultural sensitivity in marketing.

Burger King Women’s Day tweet:

Although Burger King probably thought this was going to be humorous, it certainly did not go down well. In 2021, on International Women’s Day, Burger King bizarrely thought posting a tweet that said, “Women Belong in the Kitchen” would go down well. Spoiler alert: it did not at all. Women and men alike across the globe were shocked to see a fast-food giant post something so misogynistic.

Hopefully, this blog has taught you not to make the same mistakes that these brands did. If you want to ensure your marketing campaign is done correctly and does not become a flop like the ones mentioned in this blog today, get in touch with Defiant SEO. We go above and beyond to make sure your marketing campaign is perfect every single time. We do not do flops around here!

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