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Have you ever sat and wondered: How on earth is the Met Gala so popular? Well, we have the answer for you, and it is quite simply all down to its extraordinary marketing. As the annual Met Gala event just passed, we thought it would be the perfect time to debunk the Met Gala’s success from a marketing standpoint. We will cover everything from what the Met Gala is to how global brands benefit from its success. Ensure a notepad and pen are at hand, as you might just want to take notes on these genius marketing tactics. Let’s begin!

What is the Met Gala?

In case you have been living under a rock, the Met Gala is an annual fundraiser event that takes place in New York City. It is a place where A-list celebrities, fashion icons, and influential personalities all come together to showcase their outfits, celebrate fashion, and raise funds for the Metropolitan Museum of Art’s Costume Institute. Each year, the Met Gala has a specific theme and dress code that each guest must incorporate into their look. This year’s dress code was ‘Garden of Time.’

Influencer Marketing:

Although this is a fairly new strategy that the Met Gala has introduced, it has allowed the event to tap into a whole new age range, and this is all done through influencer marketing. By inviting influencers such as Emma Chamberlain, Addison Rae, and Dixie D’Amelio, the Met Gala is able to cater to younger audiences so that their viewership legacy lives on for many generations to come.

Red Carpet as a Runway:

The red carpet at the Met Gala serves as a unique runway for prestigious brands to showcase their latest collections. High-end designers will often invite celebrities as guests to model their pieces on the red carpet. You can see the likes of Tommy Hilfiger, Balmain, and Alexander McQueen on the red carpet.

Social Media Buzz:

Every year, the Met Gala is able to generate immense social media buzz. From live stream updates to behind-the-scene footage, the Met Gala is able to utilise social media to build hype for the event.

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