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Yes, we could sit here and bore you with a lot of random industry jargon, but what benefit is that going to have? In today’s article, we are stripping back from the complexity of SEO, simplifying it down to its basic terms, and getting straight down to the nitty gritty of how it maximises business potential. By the end of this blog, we hope you have a better understanding of SEO and a better understanding of how it can transform a business.

For those who do not know, SEO stands for Search Engine Optimisation, but what does that mean? Essentially, through the use of SEO, you can optimise your website so that it appears higher in search engines such as Google. The higher you appear on Google searches, the more likely your business is to be seen and heard. SEO allows you to boost your online presence and drive more traffic to your website.

There is so much that goes into SEO, especially on the technical side of things. One part of SEO includes keywords. When choosing keywords, they must be relevant to your websites/businesses niche. The more you incorporate these keywords into your website and its content, the higher your chances are of ranking higher in search engine results.

As well as keywords, backlinks are also an important part of SEO. Without getting too technical, backlinks are links from other websites that point to your site. You can create valuable content, for example, through blogs, to create high-quality backlinks.

Thanks to SEO, businesses are able to increase their online visibility, drive more traffic to their page, stay ahead of their industry competitors, and even enhance the user’s experience. If you are ready to unlock your business’s full potential, give Defiant SEO a call today. We specialise in all things SEO and marketing related, and we were even able to beat Yeezy and Adidas with their own product through one of our clients!

For more information about the SEO and marketing services that we offer here at Defiant SEO, please be sure to get in touch today.

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